Introduction
A project conceived by CUFA, sponsored by Itaú, created to democratize access to eSports and give visibility to young talents from peripheral Brazilian communities.
The challenge
Transforming the championship into a scalable digital event faced limited reach, lack of an organic broadcast network, and irregular engagement between competition stages.
The MAIA solution
MAIA + MultiplierApp coordinated the automatic publication of match content across 700 connected profiles — players, fans, organizers and partners each became a distribution channel for the Cup on their own networks.
Results
- World record for shared publications in eSports
- 700 personal profiles distributing competition content
- Explosive growth in community engagement
Conclusion
The power of connected personal social networks transforms entire communities into protagonists — players and fans become digital ambassadors of the project.
