Introduction
One of Brazil's largest Christian events. The church wanted to expand the digital reach of the congress and connect people from across the country and abroad.
The challenge
Restricted reach to official networks, difficulty connecting distant branches, low spontaneous replication, and high cost of paid promotion.
The MAIA solution
MAIA + MultiplierApp connected 82 branches digitally — each unit becomes an automatic distribution point on their own networks, and congregants also replicate through their personal profiles.
Results
- 2.7 million live views
- 5 million accumulated post-event views
- 82 branches connected as relay points
- Thousands of real-time interactions
Conclusion
Technology becomes a tool for evangelization and unity — the message goes beyond the physical limits of the temple.
