Introduction
An event created to help Pablo Marçal's followers unlock their personal potential and expand their lives and businesses. The challenge was to multiply the message beyond the creator's individual reach.
The challenge
Traditional online events are trapped within the main influencer's profile. It was necessary to break this barrier and convert engaged followers into active multipliers of the message on their own networks.
The MAIA solution
MAIA activated a network of 105 connected profiles via MultiplierApp for coordinated publication of event content — reels, posts and clips distributed in seconds through each multiplier's personal profiles, instead of depending solely on the central channel.
Results
- +11.5% additional audience generated by connected profiles
- 105 social networks connected acting as multipliers
- Growth in engagement, retention and new followers in the base
Conclusion
Influencers can multiply impact without relying on paid promotion — just organize the network that already exists around the personal brand.
